End-of-Year Ask Toolkit

The last six weeks of the year bring in 30% of annual donations for most nonprofits, which means you need a strategy that inspires urgency without overwhelming your supporters. The EOY Ask Toolkit includes 11 essential templates to carry you from your kickoff appeal all the way to your final countdown email.

You’ll get 3 donor story emails to humanize your mission, a campaign calendar to keep everything on track, and specialized appeals for matching gifts, mid-month momentum, and holiday generosity. The included AI prompt bank makes it easy to tailor messages for different donor segments, while reminder and urgency refresh emails keep your audience engaged until the very last day.